The story of Moraz began in the heart of Panchgani, the strawberry capital of India, amidst the towering hills and breathtaking valleys of western Maharashtra. It all started with Late Mr. Sherali Ghadiya, who, along with his two sons, Ashik and Ayaz, began making food products at home for their small store in town. Every day, they crafted fresh jams and homemade ketchup, ensuring their customers always had the best quality products. What began as a daily hobby soon transformed into a deep-rooted passion for the food industry. The legacy continues with the current generation, Mr. Alfaz Ghadiya, who has taken Moraz to new heights by integrating modern techniques, sourcing high-quality raw materials, and expanding the product range. Today, Moraz Foods manufactures over 80 different food products in various sizes. With a firm commitment to “No compromise on quality,” Moraz has grown year after year, making its mark both in the domestic market and internationally.

During the Growth and Recognition phase of a brand's journey, several key elements come into play to propel its expansion and solidify its position in the market. Here's an outline of what typically occurs during this phase